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Deadlines and Ad Sizes
Submission of Materials
for Publication
Storage Devices
Accepted and Delivery Address
Mechanical Specifications
Technical Questions:
Please call Darius Whitten, Art Director
Phone/Fax: 541-382-9079
E-mail your ads or questions to: dariusw@comingofage.net
Our e-mail server can accept file attachments up to 10-megabytes in size.
These instructions apply to electronic display ads, artwork and photos associated with those ads.
Before you submit your electronic ad, please check all graphic elements and fonts and complete a successful output to your postscript laser printer.
Production Requirements for Press-Ready Ads
The Essential Retirement Guide (RG)/Coming of Age (COA) and our printer use Macintosh computers to process and print all files. We print on high-quality coated, gloss, white paper (No 3). All contone images must be 300 dpi or better and line art 600 dpi or better.
Color Management: Embed a target profile of
U.S. Web Coated (SWOP) v2. All files and embedded graphics must be CMYK only. PMS/spot and RGB colors cannot be accepted.
File formats accepted:
- Acrobat PDF files with all fonts and graphics embedded are preferred: Acrobat Distiller settings. PDF version 1.2 (Acrobat 3.x) or PDF/X-1a compliant only. Note: Adobe InDesign/Illustrator users, do not send files containing CID fonts. Please refer to the Adobe Support Knowledgebase: Document 329611.
- JPG set to high-quality (maximum quality) no layers or clipping paths.
- TIFF with no layers or clipping paths. LZW compression is approved for electronic transmission.
Compressing your files: Please compress your files for transmission. The only exceptions are Adobe PDF files and JPG files. File compression serves several purposes: files are less likely to get corrupted in transit via the Internet; and it makes the overall file smaller so that it doesn't take you (or us) as long to transfer the files. See the links below to get the most appropriate compression software.
Aladdin Systems: Stuffit, Stuffit Lite and Stuffit Expander to compress and decompress Macintosh Sit files.
Winzip Computing, Inc.: Winzip to compress and decompress Windows Zip files.
Deadlines
Ads are due by April 15 for the Summer/Fall issue and by October 15 for the Winter/Spring issue.
Ad Sizes*
Full Page: 6.8125 x 9 inches
1/2 hoz: 6.8125 x 4.375 inches
*The first dimension is the horizontal, the second is the vertical dimension. Only full-page ads bleed.Trim size is 7.625" x 10". Set bleed at .5 inches.
Click here for our RG Mechanical Ad Sizes.
Storage Devices Accepted
3 1/2" floppy disks
Iomega Zip removable 100MB cartridges
CD ROM
DVD
Send or deliver your storage device to:
Whitten Design
2894 NE Baroness Place
Bend, OR 97701
Phone/Fax: 541-382-9079
Specifications for Submission of Materials for Publication
Photoshop is not a page layout program so please only use Photoshop files primarily for support files. In most cases, using Photoshop to set text will produce undesirable results.
Please scan color and grayscale photos at the size they will be used or larger at 300 dpi. Convert color photos to CMYK mode.
Please scan line art at the size it will be used in your ad at 600 dpi and at the size it will be used or larger.
Authors who scan their own photos assume responsibility for the quality of reproduction in the magazine.
Send your files as:
- JPG set to high-quality (maximum quality) no layers or clipping paths.
- TIFF with no layers or clipping paths. LZW compression approved for electronic transmission.
Art and photos downloaded from the Web should meet the above requirements for optimum output. Photos downloaded from Web pages that have been saved at low resolution (72 to 100 dpi) will not print clearly.
A Final Few Words
Before you send your ad, please complete an ad insertion order with a COA/RG sales representative. Before you submit your electronic ad, please check all graphic elements and fonts and complete a successful output to your postscript laser printer.
COA/RG will take every precaution to carefully handle advertiser files. We will make every effort to process your ad as intended. However, COA/RG is not responsible for unusable material, delays or missed schedules due to file errors, errors in advertisement, software bugs, improperly prepared files, incompatible (non-Macintosh) PC files, corrupted or unusable fonts or unclear instructions.
Copyright disclaimer: The advertiser is solely responsible for the content of the ad and for obtaining permission to use photographs, fonts or any copyrighted material.
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